Pah! Writing is simple.
All you do is write down a load of stuff about your company that tells the customer how great you are and that they should buy from you.
If that’s what you truly believe your website is probably way under performing and your marketing materials are falling on deaf ears.
Any professional copywriter will tell you that writing copy is quite easy (once a fill brief has been obtained and the research done), but things start to get tricky when you refine and edit your text to create the final draft.
