A good headline can make or break an article. Any Buzzfeed reader can tell you that. Any website that A/B tests their headlines knows it to be true. Check out the infographic from QuickSprout below to get you writing headlines like a champ in no time.
More people read headlines than read articles, at a margin of 4 to 1. A lot of how we think about headlines can be attributed to the sad fact that we are all competing for a limited amount of attention. Short is better. Indeed, a six-word headline is the best because people tend to only read the first and last three words anyway…
