If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.
The question is: how effective is your funnel?
When we map out a business’s funnels and assign numbers to them, they’re usually stunnedby how many people drop out at each step.
In this example, we have only 5 steps and we start with 100,000 fans: