When a social network has reached the popularity of Facebook, Twitter or Pinterest, making the decision to invest time and energy into it is easy. Most companies like to wait until they see other businesses have success on a social network before deciding to make the plunge. It’s completely understandable. You don’t have the resources to market on every new social media platform that pops up every day. On top of that, the list of failed social platforms is long, which isn’t helping.
Waiting for new social media platforms to become popular may sound like a good idea. But the truth is being an early adopter has its advantages, one of which being much less competition. When you start a new Twitter profile or Facebook page, there’s a good chance your competitors are already there and reaching your target audience. Now you’re competing for their attention. But if you start a Snapchat account on the other hand, you’ll probably be one of the first companies in your industry on the app, so it’s a lot easier to gain the unique audience…
Why Your Business Should Be Ready for New Social Media Platforms
