If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.
Let me briefly lay out my case.
Going Digital, Going Mobile
Last December, eMarketer estimated that advertisers will spend nearly $600 billion ($592.34 to be exact) worldwide in 2015. Of this, about one-third (33.5) was allocated to digital. Within digital, mobile advertising was predicated to be the main growth engine, with advertisers spending $64.25 billion worldwide on mobile in 2015, an increase of nearly 60% over 2014. Looking ahead, eMarketer predicts mobile ad spend will reach $158.55 billion by 2018, when mobile ads will account for nearly a quarter (22.3%) of all ad spend worldwide. By 2017, mobile’s share of worldwide digital advertising will have eclipsed the 50% mark…
