It’s not hard to find someone who has given up on optimizing for Bing because “I get no traffic from Bing”. This kind of self-referential logic permeates the online marketing community. It reflects the lack of thought and understanding behind most search engine optimization tutorials and presentations, which assume that whatever you do for Google works for Bing.
If you get lucky you will earn some Bing traffic through your Google optimization, but that is only accidental.
Here are some of the reasons why your Website gets less traffic from Bing than it should:
- You use Google’s keyword data to plan your optimization
- You compare your Google rankings to your Bing rankings
- You don’t check your backlink indexing in Bing
- You don’t pay attention to Bing’s Webmaster Guidelines
- You don’t monitor your indexing and traffic in Bing
