The average reader of a brand’s long-form content doesn’t consume 42% of the pages. That’s one key takeaway from our recent B2B Content Engagement Benchmark Report at Docalytics. The findings surfaced from engagement data captured during 180,000 view sessions of more than 1,700 downloadable, long-form content resources like e-books, white papers, reports, and guides.
Not only does much of the content go unviewed, but over 35% of readers spend less than 30 seconds on a downloadable resource, according to our research…
Why You Shouldn’t Care That One-Third of Readers Despise Your Content
