You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company?
Nothing happens. Nothing.
This is because companies treat the fact that they finished the content execution as the end game.
We finished our mobile application and it showed up in the iTunes App Store. Yea! Let’s take a victory lap!
The launch of your awesome content – so inherently useful that customers would pay you for it – is not the end of the journey, it’s the beginning.
To win the war of information you must market your marketing.
