Before any commercial airline takes off, the pilot has a very specific flight plan to get to the correct destination on time. If elements take him off course by a few degrees, not only will he miss his goal but he’ll also wind up at a different place.
The same holds true for marketing. As a digital marketing leader, you are the pilot, your flight plan is the strategy, and your equipment are the tools to get you to your organizational and revenue goals. You also need co-pilots to help guide you as well as a means to barnstorm and break down silos within the Marketing Department itself.
Getting in that cockpit day after day, launching campaigns (both paid and owned) without precision or without a plan in hopes they’ll take you to a good destination is no way to run an operation. So, consider whether this is the time to reset your marketing…
