Holiday season is in high gear—for marketers anyway. With 59% of US and UK retailers having already kicked off their seasonal promotions, the shopping rush is about to be upon us. And it’s only October.
Social media, of course, plays a critical role in this annual bonanza. In fact, in 2014, total US sales that could be tracked to social media reached $3.30 billion, up from $2.62 billion in 2013. What’s more, recent research has shown that social holds more sway than retail websites in influencing buying decisions...
Holiday Marketing Guide: The Best Social Tools for Retail Merchandising
