It’s hard to argue with fact: customer testimonials are powerful, and positive customer testimonials are the most powerful of all.
The majority of marketers realize the importance of fostering positive customer relationships (and with that, developing an army of brand evangelists), but it’s the smart marketers that are going the extra mile by gathering feedback and displaying it as social proof on their websites. But, before we get too far into our discussion about social proof and the ways in which you can use it, let’s take a step back.
What exactly do we mean by “social proof”?
Think back to your college psychology classes. Social proof refers to our reliance on other people for cues that guide our own behavior. It plays off of our natural insecurities, consciously and subconsciously guiding many of the decisions that we make. Think back even further — as children we were always driven to behave correctly, in part motivated by our desire to make our parents proud.
