A few years ago, targeting a local audience was highly effective in online marketing. It has made it easier for online brands to rank in search engines, relate to their target audience, provide consistent customer support, geo-target their content, and deliver products or services. But in business, change is an inevitable element that kept companies on their toes.
Aside from the ones mentioned above, another advantage of focusing on a local audience is the competition. By further defining their target audience, online marketers were able to narrow down the competition and gain a comfortable market share. This was enough to enable growth and sustainability for a lot of online businesses…
Why Translating Your Website is the Next Big Thing in Marketing
