The Director of Marketing Operations is quickly becoming a critical role within successful companies. This person looks across the organization to identify elements that are critical to marketing functions. They then take this insight and integrate it into the marketing operations process.
The marketing operations team has the important responsibility of executing the CMO’s strategy. They are embedded in the quarterly business review process and the sales operations process. They develop the reporting and systems infrastructure that guide:
- Marketing automation
- Data vendor management, including account segmentation and analysis
- Competitive intelligence
- Win/loss analysis
- The development of marketing segments and buyer personas
Having a director over this team helps ensure friction-free exchange between marketing and sales…
Why Savvy CMOs Are Staffing the Director of Marketing Operations Role
