In marketers’ quests to incorporate everything needed to pilot a successful campaign, they may be overlooking a key element—authenticity.
For some metric-centric marketers, the word “authenticity” may lean towards the esoteric. But consider this: In today’s wonderfully rich content world, how are you cutting through the noise? And if your message is heard, will your customers believe you?
Let’s evaluate what it takes to be authentic in your marketing approach and how to key in to this essential quality.
Honesty is still the best policy
Nielsen’s Global Trust in Advertising Report says the global consumer is more trusting now than in years past. “Survey results show that trust and action often go hand in hand,” the report states. Successful marketers recognize the importance of solidifying such faith.
