In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.
Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?
One reason may be that engaging customers today is less about selling a product or service and increasingly about cultivating meaningful relationships.
The days are long gone when companies didn’t need to personalise and they could still be successful…
