Real-time marketing is one of the most important trendsof the connected era, with various reports underlining it’s growing relevance, particularly in regard to meeting rising consumer expectation. But while most brands acknowledge its importance, a new report has shown few can actually do it effectively – according to data produced by social intelligence software provider Wayin, only 4% of marketers can respond to breaking news and trends in real-time, with most saying it takes around 16-30 minutesfor them to formulate a response.
Unreal Time
Wayin’s survey, taking in responses from 200 marketing professionals, director level and above, working at companies with $100 million or more in revenue, looks at the benefits of real-time marketing, the costs and planning required to effectively execute such a program, and the challenges many are facing in meeting rising consumer demand for such services…
New Report Highlights Significant Benefits and Challenges of Real-Time Marketing
