“She just hung up!”
My colleague dropped her headphones to her desk. Her jaw went with them. Her eyes scanned the room for affirmation. “Can you believe it? One of them just hung up on a customer — I heard it!”
That day, we got used to hearing the sound. Our team sorted through hundreds of new inbound leads generated by one of our technology clients (who shall remain nameless given this story). Mobile devices are driving an increase in calls to businesses, and we thought a campaign that gave people the ability to call, text, email, etc., would be a success. The problem was that our client was overwhelmed by the influx of calls. No one realized just how likely people were to pick up the phone…
Why Marketing Agencies Should Add Call Tracking to Their Services
