MARKETERS MUST LEARN BASELINE DIGITAL SKILLS TO GENERATE MORE REVENUE AND POSITIVE CAREER PATHS.
To stay relevant and be media savvy in this day and age, marketers need to make digital skills part of their DNA.
A recent study by Millward Brown, a market research organization, pointed out that marketers are adding digital skill sets to their resume in order to make marketing more personalized. The report titled “What do Digital Marketers Really Want in 2015” shows the importance of digital skills such as social, analytics and mobile.
In September 2014, Mei Lee, vice president of Marketing-Digital for Conde Nast Entertainment, wrote an article in the Harvard Business Review suggesting that to be a successful digital marketing organization, departments should be organized by functional expertise rather than by brand or platform…
Why Making Digital the DNA of Marketing Will Change Your Company
