What if you could get your outbound sales emails seen by 5x more people just by making one simple change?
If you’re sending your (cold, not “opted-in”) prospecting emails using marketing automation software like Marketo, simply sending those emails with a mail merge via Gmail might increase your open rate by 5x.
One of my email consulting clients was sending their cold sales emails using Marketo, and had an open rate of about 8% when we started. Before we created the copy for their new email campaign, I insisted that they switched to sending their sales emails through mail merges instead of Marketo. They soon saw their open rates shoot up to 53-66% on average…
