Everything I read these days indicates that companies are increasing their social media budgets. However, if you read closely, these people are not the people in the trenches. Most of them are consultants who are trying to show people the overwhelming value of social media. Some people even go so far to say that most people don’t have a clue when it comes to social media. These types of stories are the only stories you will consistently read about regarding social media. My point is…don’t waste your time.
Today, I spend my time on Twitter, mostly reading the news and posting some updates or fresh content. In addition, I really like Linkedin. It is here that I see the most value because I stay connected with what is happening with fellow marketers and executives. I used to spend a lot of time on these sites. Today, maybe one hour max. 5-10 minutes here and there throughout the day…
Why I’ve Cut Back My Resources on Social Media
