It’s only been a few years since the majority of people were questioning whether leveraging social mediachannels as a platform for consumer-brand interactions was a viable strategy, and now most businesses in the country have some discernable social media presence. Not all of these businesses are actively engaging in an ongoing marketing strategy through these platforms, but they still acknowledge the potential there.
There are a number of ways to describe the process of acquiring leads through social media, though most are simply variants of “social media marketing” or “inbound marketing.” Occasionally, I hear or read someone use the term “community management” as a replacement or further variant, but there’s a critical disparity here; social media marketing and community management are two very distinct practices, and while they do share some overlap, if you’re going to be effective in either one, you need to understand the differences between the two.
Why Community Management Is Different From Social Media Marketing
