Today is great timing for a Halloween promotion.
Everyone is talking about costumes, candies and spooky stuff as they prepare for the rare treat of a Friday evening Halloween.
If you happened to visit Oreo on Instagram or Facebook or Twitter today, you would see what seems like another piece of social media brilliance from the brand: #OreoLab.
After all, who wouldn’t want to see America’s favourite cookie transformed into a “nomster” through a cute stop motion Instagram video?
It is quirky and fun in a way that most of us have come to expect from Oreo’s ever since the brand’s award winning Daily Twist campaign more than a year ago which featured a relevant daily image of Oreo’s in fun situations andinspired brand envy from marketers around the world for their perfectly timed “Dunk In The Dark” tweet from the 2013 Super Bowl.
Why Brands Should Stop Idolizing Oreo’s Social Media Strategy
