I was recently invited to speak at a conference on content marketing trends and insights. It was the final session of the day, it was 80 degrees (in February), and there were ice cream bars available outside when the session kicked off. I didn’t hold out a lot of hope for a high level of attendance.
I was pleasantly surprised when a number of people wandered in as the doors were closing—perhaps they were hot or looking for some shade so their ice cream didn’t melt. After finishing my presentation, I walked over to the evening reception with a couple of friends and met a number of people who had follow-up questions for me. One of the questions has stuck with me, and I think it’s an important topic to share.
Why Brands Need to Own Their Mistakes and be Honest with Customers
