Branding – a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
What causes you to immediately know a company just by a symbol or logo? Branding.
Branding is an important part of any marketing strategy. You need a way to differentiate yourself from your competition and others in the marketplace. This is usually the first step in any business set-up. Come up with a company name – check. Design a logo – check. There, you’ve started your branding. I’m not going to recite all the reasons branding is important to a business. I know you know that already…
