As many brands realize, the best audience to target for marketing purposes are women, and even more specifically – the mother community. These modern day moms are not what they used to be. Today, in between work, social commitments and taking care of families, their primary focus lies in researching new products and services online. Being addicted to social media, they also share their thoughts and experiences online, leveraging their powerful presence to either make or break a brand.
What Is a Social Media Influencer?
As the name implies, social media influencers are individuals that are very active on social networks such as Twitter, Instagram, Facebook, and more. In addition to having large followings, true influencers have audiences that are highly engaged with their content. As for the content that social media influencers post, it goes far beyond don’t just posting wild selfies to entertain, maintain and expand their follower base; they use their influence to raise awareness on topics they view as important. Continuing with the modern mom example, they use their social networks to praise the brands that minimize their day-to-day struggles, give them a sense of better safety for their children, or help them improve their quality of life in any way…
