The addition of the Apple Watch to the customer’s pile of devices (or the “Internet of the customer” to be trendy) is not a radical change in itself. However, it signifies the need for dramatic change in the way we market to customers.
What’s changing?
As technology has evolved and new marketing channels have been created, marketing teams have grown into siloed groups that focus on functional areas such as branding, in-store, direct mail, online, and now mobile.
Now, of course, the Watch will most likely not become the responsibility of a separate team. I imagine in most (if not all) cases, Apple Watches and other connected devices will fall under the responsibility of the mobile team…
Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel
