If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you’d probably get a flurry of strong opinions.
But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much?
We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic…
