If you’re developing a new content marketing strategy or reevaluating the one you already have, there are a few common elements to consider.
To start with, it’s important to document your strategy. Putting your strategy into writing helps focus thinking and get everyone on the same page. It also provides a benchmark by which to measure the success of your efforts.
What follows are some of the key elements every content marketing strategy should include, as condensed from Michele Linn’s “Back to Basic” series from Content Marketing Institute.
What Should Go Into Your Content Strategy?
Innovation: This gives you permission to do what it takes to succeed, and also to fail. Being innovative means you take risks when you trying new things. You won’t get it right the first time out, every time. There’s no way to guarantee return on investment (ROI) before you conduct your test. When you include a plan to innovate as part of your content marketing strategy, you set up more realistic expectations.
