Content marketing: nine tips for herding your stakeholder cats

As content marketing types, we’ve all been there. After all that ideation and PM and creativity, it turns out that just getting your content reviewed and approved can be the hardest part of the whole process.

Check out these tips for herding your stakeholder cats…

herd catsimage credit: rich bowen on flickr

Marketing professionals cite ‘chasing feedback’ as the biggest barrier to getting content live, according to our most recent survey of the UK’s culture of content.

But when it comes to engaging with those all-important content stakeholders, common sense, courtesy and dash of kidology can get you a surprisingly long way…

Content marketing: nine tips for herding your stakeholder cats

CopyRanger

Rick Duris is CopyRanger.

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