Sales, meet your new BFF, marketing. I know you’ve sometimes been separated, and occasionally you’re at odds, but I think from now on, you’re going to find that you are inseparable, forever-linked besties, two-of-a-kind pals.
What makes us so sure? The Content Marketing Institute’s 2015 B2B Content Marketing Benchmarks, Budgets, and Trends (North America) report is out, and the data says marketing and sales are closer than ever.
Over the past few years, content marketing has emerged as an excellent way to foster B2B brand awareness and reach, while educating customers and pulling them into specific lead generation strategies. As the art of content marketing on merges more and more closely with the science of lead tracking, we’re seeing some really interesting trends that are changing the way the sales department operates.