You had big dreams for your content marketing initiatives — but unfortunately they’ve fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn’t positively impacting your SEO.
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.
While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only component required for success…
What To Do When Content Marketing Fails To Improve SEO Performance
