5 CONTENT MARKETING LESSONS LEARNED FROM #THEDRESS

As you probably remember February 26th 2015 will live in infamy, “the dress” caused one of the biggest online wars in the history of the Internet, and all started with a simple question, “What color is this dress?” Within 24 hours, the Tumblr post and picture had 30 million page views.

The crazy thing? The dress did exhibit both color combinations. For some people it was black and blue, others decided the exact opposite, white and gold. This continued to go on to make the dress the biggest and most shared photo ever on social media.

In addition, this dress received a whole lot of recognition from the top news sources in the world including: Buzzfeed, Wired, Business Insider, and The New York Times. Buzzfeed posted over 6 different articles about the dress. Many celebrities also joined in on the dress controversy and stated their opinion about the color of the dress. This included Taylor Swift, who, incase you were wondering, thought it was black and blue…

5 Content Marketing Lessons Learned from #THEDRESS

CopyRanger

Rick Duris is CopyRanger.

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