One of my favorite things to do is listen. It feels natural because I’m an introvert and it’s provided me wonderful insight with those I interact with daily, including prospects and clients. With respect to Social Media and other digital marketing, active listening can be the best tool you have in your arsenal.
I was privy to a conversation the other day during a training I was conducting. It was at the beginning of the workshop and the attendees were just getting to know each other. The conversation always comes around to Social Media, mainly because that’s what they’re there to learn but also because so many business owners and salespeople have difficulty understanding what’s “right” and what’s “wrong” to post.
