When it comes to your social media value proposition:
- What job does it help customers complete?
- What gain does it provide for customers?
- What customer pain does it address?
- Do the preceding three questions apply to your organization as well?
Value Proposition Canvas
I had the good fortune to be part of an online community of designers, MBAs, academics, consultants, thinkers, and innovators called the Business Model Hub. Created by Alex Osterwalder in conjunction with his book, Business Model Generation, it introduced theBusiness Model Canvas to the world. This framework has been used all over the world and also been referenced in the Lean Canvas as well as other variations to come.
One major component of the BM Canvas is the Value Proposition. As more and more people used the canvas in workshops and other exercises, the need to properly articulate a strong and coherent value proposition grew and resulted in its own canvas and supporting book, which has been released in recent weeks.
