If you’re anything like me, you’ve probably had your fill of marketing buzzwords. (And we’re not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in many cases, buzzwords describe valuable marketing approaches we can use to help build our brands.
Take “growth hacking,” for instance. As Mark Schaefer puts it, “growth hacking” used to be called “successful marketing.” But is that really all there is to it?
To answer that question, I enlisted the help of Jeff Bullas, a blogger, author, strategist, and speaker who’s discussed growth hacking in depth on his website, JeffBullas.com (and used it to grow his own successful business, advising companies and executives on how to optimize their online brands)…
What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]
