In the realm of digital marketing, quality always outweighs quantity. Although web presence and increasing traffic is essential, it’s even more important to ensure these visitors are converting. In other words, are users following through and taking the action you need them to take? This could be joining your mailing list, signing up for an account or purchasing goods online.
Whatever it may be, it’s important to continually monitor this performance in order to highlight potential issues and overcome them. This method is known as Conversion Rate Optimisation (CRO). It may sound complex but it’s really simple and surprisingly valuable…
What is CRO and Why Should I Care?
