Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic.
We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue to unsubscribe unengaged people over time. Plus, we completely eliminated the option to receive instant notification emails from us…
What Happened to Our Metrics After We Stopped Sending So Much Email
