Chances are some sort of content marketing will be happening in your business.
After all, it’s a fairly nebulous term that covers digital marketing disciplines where there’s no media spend.
But while you might be doing content marketing, are you sure it’s working?
Surveys suggest that many marketers are uncertain of the effect of content marketing.
Working in a range of organisations over the last few years as a content strategy consultant, I’ve seen quite an array of specific business problems that hamper content marketing efforts.
But these often boil down to the same old problems – most of which I’ve outlined below so you can avoid them.
For a comprehensive checklist for content strategy, check out my blog about the 24 ingredients for a delicious content strategy. This post is really the yang to that earlier post’s yin.
12 classic content marketing problems (and how to avoid them)
