It’s a great time to be a CMO.
And, it’s a tough time to be a CMO.
Here’s the modern CMO scenario:
CMOs used to adhere to the customer funnel, and create demand that was fulfilled by the sales department. Now, the consumer purchase funnel is dead, replaced by a real-time, always-on gumbo of interactions and experiences, most of them digital and fleeting…
What CMOs need to do to earn their expanded role in business
