As we work together to figure out the Facebook News Feed and to find organic ways to boost reach and engagement, we’re bound to come across a flood of tips on how to get more out of our pages and updates. There’s a ton of advice out there. Where should you begin?
Which Facebook marketing tips work best?
I tested the best ones to find out.
Read below to see which tips and strategies worked best for the Buffer Facebook page, and feel free to use our learnings as the basis for tests of your own. There are tons of strategies out there, and you can find one that works for your page. I’m excited to share which ones worked for us.
Starting with a baseline – How the Buffer Facebook page performs
First things first, if I wanted to know which Facebook strategies might move the needle, I needed to see where the needle was at the beginning. I had to have a baseline of how our Buffer Facebook page was performing so I could compare how well each of the tests worked.
Here’s a look at the past 90 days of data on Buffer’s Facebook page.
- Average post reach – 652
- Average post clicks – 49
- Average post comments – 1.3
- Average post reshares – 1.6
- Average post likes – 4.5
I was excited to improve these numbers and to put into practice much of the great advice out there on how to share to Facebook. Here is a list of the techniques I tried.
We Tested The Best Advice To Get More Clicks On Facebook. Here’s What Worked
