We are in a much more visual time now. The best businesses have great visual images of their products and services. Even in our business to business dealings, we often still apply the same preferences that we apply to our personal social media browsing habits. We want to be entertained and stimulated, even as we strive to achieve our best results in business.
Images make a massive difference.
There are lots of great studies and stats on how much more likely your content will be shared on social media if it has striking, visual, interesting, beautiful images. Obviously this is true for the more visual social media sites like Instagram, Pinterest, Vine and Snapchat. However it’s also true for Twitter, Facebook and even LinkedIn too.