Using Competitors to Guide Your Social Media Strategy

Shakespeare stole ideas from Christopher Marlowe and Lenny Kravitz stole from Bob Dylan who stole from Len Chandler. Coaches steal plays from each other and comedians rip-off each other’s jokes.

Your turn, business owner.

Particularly if you’re just getting started using social media or if you’ve had profiles on a few channels but haven’t really devoted time and energy there, consider examining your competitors’ social media strategies as you shape your own. Competitors’ successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you’ll save!…

Using Competitors to Guide Your Social Media Strategy

CopyRanger

Rick Duris is CopyRanger.

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