Surely they’re three different disciplines, aren’t they?
If you believe that, you may be experiencing issues with all three.
Taking content marketing first, how did you get started with that? I’m guessing it was a blog.
When you started out online, everyone and their dog were telling you that you had to have a blog. So, never one to turn down advice, you set one up and started churning out articles.
Probably, after a month or so of regular posting, you found your ideas drying up. Not only that, but you realised no one was really engaging with you. Perhaps one or two comments were posted and one or two people shared the odd post, but there certainly wasn’t the flood you’d expected. Demoralised, you gave up.
The mistake you made was viewing your content marketing, social and SEO strategies as three separate entities. They’re not. They must all work together if they are to survive.
Three cornered marketing
Have you noticed that old school SEO is no longer effective? Gone are the days when SEO companies could achieve fantastic rankings by building a few links here and there. Today, SEO is content driven. It’s all about feeding Google the high quality content it craves.
In the same way, your social media strategy is nothing without great content. If you don’t have anything to share people aren’t going to follow or engage with you.