Email marketing is dead! …at least that’s what some corners of the Internet would like you to believe.
But take one look at the numbers and you’ll find that email marketing is not a dying breed. In fact, it remains one of the strongest channels for driving sales.
A recent study by the Direct Marketing Association found that 66% of consumers recently made a purchase as a result of an effective email marketing message. That’s more than direct mail, social, telephone, or mobile advertising.
How well does your business use email marketing to reach your customers? Could you do more to target your leads and prospects using email? If you want to get the most out of this proven marketing channel, here are seven secrets to put into practice today.
1. Know who you’re writing to.
These days, your recipient receives hundreds of emails in her inbox. Many of these emails come from companies like yours trying to sell her something new. If the offer isn’t personal, you can bet she will ignore your message.
To stand out in your customer’s inbox, you need to research and get familiar with your audience. Mass messaging gets ignored, deleted, or reported as spam. Targeted marketing messages get read, shared, and talked about. The latter is what will make your email marketing a success. MailChimp makes personal email marketing easy.
