The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce. Whether it was spamming people to death, Tweeting 50 times a day or trying to figure out the all of thesocial media image size guidelines, nothing was off limits. We just wanted to know what worked.
Fast forward to present day and things aren’t as crazy. Instead of trying to guess what works, you have a treasure trove of data to help you make informed decisions. More importantly, you have examples and historical data. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. The best part is it’s much easier getting getting the data than you think…
