Every business and its salesforce should be focused on the prospective customer. The most important action you can take in your Social Media marketing and advertising requires you to know who that prospect is, inside and out. Your ability to find a customer, sell your product to that customer, and satisfy the customer so that he/she buys from you again should be the central focus of your business.
The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be. But many business owners and salespeople don’t take the time to identify and examine who their ideal customers are. They revert to a shortsighted view and get get caught up in the “next deal.”
Businesses waste a lot of time and money trying to sell their product to people who aren’t good potential customers.
The most important activity for every business is to clearly identify the very best customers for your product (or service), and then focus all marketing, advertising and sales efforts on these particular types of customers.
Your MOST Important Action in Social Media Marketing and Advertising