Mobile has changed the way that we interact with almost every business in the world today, so it’s critical that developers make the most of the innovative advertising opportunities mobile marketing unveils. Mobile app install ads are relatively new and on the rise. These are advertisements that direct users straight to an app store listing where they can download the app—a big asset considering the saturation of app stores these days.
Why App Install Ads Are a Must
Mobile app install ad revenue exceeded $4.6 billion in 2014. Because these ads are generating big numbers for publishers, it’s logical to assume they’re doing the same for advertisers. App install ads are responsible for around 30% of mobile ad revenue currently, and projections put their revenue at $6.8 billion by 2019…
Ultimate Guide to Mobile App Install Advertising [Infographic]
