In October last year, Twitter launched ‘Moments’, its attempt to make Twitter and its vast network of real-time news and information more accessible to new users. As has been well-documented, acquiring new users has been cause for major concern at the micro-blog giant – as per its most recent earnings report, Twitter has only added around 40m new users in the last two years. Compare that to Facebook, which added 46 million users in the last quarter alone, or Instagram, where the user count has jumped by 200 million in that same time frame, and you can get a sense of the depth of the issue.
Lack of growth is the biggest challenge Twitter currently faces, and through Moments, Twitter’s hoping to stimulate interest in the platform and get more people using the app – they even launched their first ever TV ad campaign for the new product…
Twitter Adds Links With Moments Content To Ease Publisher Concerns
