This year in the United States for the first time ever, mobile viewing time soared past desktop in terms of total digital media consumption. This trend remains consistent with what is taking place in other parts of the world, where mobile screen time has already supplanted desktop usage for preferred online engagement. What this means for marketers is their best, and maybe only, opportunity to engage customers is through mobile devices, making mobile lead generation vital.
Unfortunately, mobile lead generation does not work quite the same as traditional lead generation, which tends to be fairly straightforward. With traditional methods, offers are made on landing pages and promotion takes place through social media accounts, blogs and email marketing. Once a prospective customer fills out a form and receives an offer, they are converted into a lead…
Tweak Your Mobile Marketing With These Can’t-Miss Strategies
