Creating great content isn’t enough. Although getting lots of traffic and social shares is nice, it’s not the goal of content marketing.
Pop quiz: What is the real purpose of any marketing?
To make sales.
Now, you can’t typically do that straight from blog posts, at least not for most products. However, what you can do is collect your readers’ contact information—even if it’s just an email…
Triple Your Email Opt-In Rate by Using This 6-Step Lead Magnet Creation Process
